Skip to main content


Façade of the Guerlain flagship store on the Champs-Elysées
Photo via Facebook @guerlain.


Personalized Perfumes in Paris

93 Rue de Passy, 75016 Paris

This review may contain sponsored or affiliate links.

The name Guerlain has been around since 1828, standing for bespoke fragrances. While their popular parfums can be bought around the world, here in Paris, in this little shop in Passy, you can still get a perfume designed just for you. One, that according to the in-house perfumiers, will suit your personality, your character, and express your individuality.

Once you’ve sat down with one of the knowledgeable employees in the shop, answered a myriad of questions, sniffed your way through countless aromas, and settled on your signature scent, you then get to choose a bottle for your personal fragrance.

Although founded in 1828, the Guerlain name rose to fame in 1852 when its founder, Pierre-François-Pascal Guerlain, created a special scent for Empress Eugenie’s wedding to French Emperor Napoleon III.

The first bottle was decorated with bees, a symbol of the empire, and today’s bottles continue to follow that tradition. While you may not be able to put your own royal symbol on it, you can pick the color of the bottle and choose the style of the engraving on the label.

Guerlain's classic perfume bottle

In addition to creating a custom fragrance in this gorgeous little store, you can also buy the brand’s classic scents (in stunning bottles), soaps, skincare products, and makeup. Much fun can be had testing lipsticks; an iPad lets you see what you’d look like wearing any of the colors, so it’s easy to try them all until you find the one you love.

At Guerlain, it’s all about finding the scent and colors that are just right for you. Such a luxurious and special approach, and a great souvenir, should you go for it.

Guerlain has several boutiques in Paris including

  • Guerlain Vendôme: 356 Rue Saint-Honoré, 75001 Paris
  • Guerlain Marais: 10 Rue des Francs-Bourgeois, 75003 Paris
  • Guerlain Sèvres: 29 Rue de Sèvres, 75006 Paris
  • Guerlain Haussmann: 35 Rue Tronchet, 75008 Paris
  • Guerlain Champs-Elysées: 68 Avenue des Champs-Elysées, 75008 Paris
  • Guerlain Passy: 93 Rue de Passy, 75016 Paris

as well as locations in the city’s main department stores and shopping centers.

recommended by

Métro Ⓜ
93 Rue de Passy, 75016 Paris
  • Bookshop, Decoration, Travel
    Paris Postcards – Café Collection
    Paris postcards from Anthony Tambourini The café culture in Paris is one of our favorite things about life in the city, and we’re guessing it’s part of why you love Paris too. This set of 5 postcards featuring original illustrations of the iconic Café de Flore, Les Deux Magots, Le Café Marly,…
  • Bookshop, Travel
    Foodie’s Guide to Paris
    This 1-page PDF guide tells you exactly where to go and what to do in Paris if you want a true taste of the City of Light! Our resident foodies have turned their local insight into the ultimate checklist so you can learn about Parisian culinary culture, dine at the best bistros, and pick up go…
  • Experiences, Guided Tours
    Origins of Paris Historical Tour
    Enjoy a small-group historical walking tour in the streets of the Montagne Sainte Genevieve down to the river.
  • Experiences, Guided Tours
    Street Art Tour of Montmartre
    See a different side of this romantic hilltop neighborhood by seeking out street art in its winding streets and learning all about this urban art form along the way. The perfect Parisian activity for families, this one-and-a-half-hour interactive guided walking tour through the streets of Montmar…
  • Bookshop, Travel
    Book Lover’s Guide to Paris
    This 1-page PDF guide tells you exactly what to see and do in Paris if you love literature! Our resident bookworms turned their local insight into the ultimate checklist so you can follow in the footsteps of famous writers, visit the settings of your favorite stories, or find the perfect spot …
  • Experiences, Guided Tours
    Discover a Greener Side of Paris
    Let locals Frederic and Nikki of TheWaysBeyond guide you through the small streets off the Canal Saint-Martin and introduce you to some of the most exciting actors and addresses on Paris’s eco-conscious scene. The Canal Saint Martin neighborhood has always attracted an eclectic crowd, …
  • Experiences, Guided Tours
    Explore the Bastille Neighborhood
    Follow Frederic and Nikki of TheWaysBeyond down the small streets of the Quinze-Vingts, an often-overlooked part of the Bastille neighborhood that’s as interesting as its oddly arithmetic name — quinze-vingts translates to fifteen twenties, or 15 x 20.
  • Experiences, Guided Tours
    Street Art Tour of the Butte aux Cailles
    Search out some of the best street art in Paris while discovering an area often ignored by visitors but adored by locals. Set off on a guided street art scavenger hunt with the whole family through the winding rues of the Butte-aux-Cailles neighborhood.

Leave a Reply