Paris-based brand Erotokritos was born of a love for colors and forms that capture what can be considered effortless Parisian chic.
After studying fine art and textile design in the US and in Paris, Greek-Cypriot Erotokritos Antoniadis learned the fashion trade by working under designers Martine Sitbonand Thierry Mugler. In 1996 he launched his own label and eight years later moved into an airy courtyard boutique in the Haut Marais, just next door to Merci.
In collaboration with design partner Rudolf Ritzer, the Erotokritos label exudes a whimsical mix of the brand’s Greek and Austrian roots. Many of the collections reveal signature prints and bold colors, creating timeless statement pieces to wear with confidence. Men too can play dress up with an array of men’s shirts and pants that will certainly turn a few heads. Temptation also comes in the form of shoes, bags, and scarves.